Single strong eight issues must be considered before the enterprise network marketing

as everyone knows, network marketing has become an important part of enterprise marketing, most enterprises have realized in today’s information age, want talent shows itself from many competitors, should pay enough attention to the network marketing, but an enterprise in the decision is what preparations should be conducted before the network marketing? Specifically we enumerate the following ten problems must be considered. 1, enterprise products or services where potential customers in The trial production of regional products or services for your decision whether enterprises should carry out network marketing, if you are just facing a city or area is smaller, so the value of network marketing will not too big. suitable for network marketing companies, the best of its products are for a larger region or a national or even worldwide, so as to give full play to the advantages of network marketing. 2, enterprise potential customer base analysis enterprises in the launch of the network marketing project must be careful and comprehensive analysis of all the characteristics of their potential customer base, The characteristics of the consumer group, determines the network sales platform design style, copy, the main push product, price, promotion and promotion. 3, potential customers are often exposed to network if the potential customer basically and the network is not good, then we carry on the network marketing is the waste of energy. 4, the potential customers access to the Internet through the main channels of products only by careful analysis of the correct conclusions, we can[…]

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Online shopping slowdown accelerate the integration of electricity providers

After the Express News reporter Chen Qinglin reported following dangdang.com settled Tmall mall, electric business have strong cooperation. Yesterday, suning.com announced, including Eslite, Lasafo and excellent purchase three vertical electricity supplier at the end of October the collective settled suning.com, to achieve some of the goods sales. Insiders believe that the electricity supplier competition will open up the trend of competition from the integration. With these well-known electricity providers have hand, electricity supplier has been the arrival of the era of big integration. Suning.com will continue the expansion of Compared to Lasafo and excellent shopping network, suning.com is more willing to reveal about the details of the cooperation between the customer and the. according to reports, the end of August this year, CEO visited Suning VANCL old headquarters in Nanjing with a number of Suning Group executives meeting. At the end of October, we officially settled in suning.com, this is the first step in cooperation between the two sides. It is reported that, in addition to the direct contribution of the product line, the two sides will have more cooperation. at present, the online business is Suning Appliance future development strategy focus. But Suning Appliance in the first three quarters, the company’s first three quarters of revenue of $72 billion 431 million, an increase of 7%. The online business sales revenue to suning.com reached 9 billion 556 million yuan (including tax), the overall revenue accounted for 13%. This also means that, after the three quarter, suning.com set at the beginning[…]

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Excellent network platform to protect the domestic electricity supplier industry pioneer

in recent years, with the gradual establishment of a global business open pattern, the most open energy Internet road network, will lead China commercial open pattern in the next ten years. So, whether the electricity supplier or shop sellers, how to dominate in the surging tide of electronic commerce, become the leader of the ? now, the new pattern of the new era, the dark horse electric business, Chinese No.1 network interactive platform, superior network security as we are given the answer. at present, with the continuous upgrading of the new technology of the Internet, e-commerce shopping malls continue to standardize the user’s demand for online shopping providers will be higher and higher. Excellent security network followed the direction of e-commerce development, the introduction of online training and flow optimization concept, and integrity and expertise as a whole, providing a wealth of store resources and quality tracking services. In the eyes of many e-businessmen still in how to store personal implementation, how promotion personal store traffic, how to add the shop promise? Superior network security has broad "network business", provides a shop must promise to customers must be collective store traffic and fixed shops completely shorten the implementation period of the shop, the security can have high promise shop. as the unit of integrity Chinese e-commerce, superior network security in order to protect the interests of both sides and prevent the selling shop shelves malicious shop, launched the real name authentication features, will sell for authentication and binding, the sale[…]

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The Spring Festival is not closing more than 9 rookie logistics alliance to order on the next day

Abstract: not closing period, Consumers Union rookie for dozens of the city continued to provide high-quality logistics services, of which Shanghai is the most number of the Spring Festival to send and receive parcels.   with the Spring Festival holiday near the end, rookie alliance to build the "Spring Festival closing" logistics service is synchronous ending. Not closing period, Consumers Union rookie for dozens of the city continued to provide high-quality logistics services, of which Shanghai is the most number of the Spring Festival to send and receive parcels. with a large number of logistics practitioners after rework, courier service will gradually return to daily rhythm. Shanghai send and receive packages up to during the Spring Festival, Consumers Union rookie "Spring Festival is not closing services throughout the country. According to the rookie network platform data show that the city is not closing during the parcel shipments are Shanghai, Guangzhou, Beijing, Suzhou, Tianjin, Chengdu, Wuhan, Jinhua, Wuxi and Hangzhou. The largest cities with the highest volume of parcels were Shanghai, Beijing, Hangzhou, Guangzhou, Suzhou, Shenzhen, Tianjin, Chengdu, Chongqing and Nanjing. data from the point of view, a second tier city is still the main area of electricity consumption of the Spring Festival, which Shanghai is receiving and shipments champion. in order to maintain the logistics service has always been online, rookie alliance’s efficient logistics partners to invest, the rookie League package on time to the hands of consumers. send most of the goods are warm baby rookie League data display,[…]

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Import electricity supplier lift logistics price war Tmall international advantage no longer

[ ] the state power network following last month, Tmall will charge the international operation of intermediate links "global flash sales business logistics services reduced to 8 yuan for the ultra low price, this week, cross-border electricity providers integrated service platform" overseas "and announced that the bonded import direct mail business will significantly cut the intermediate link operation the minimum fee to 7.5 yuan. According to billion state power network understanding, bonded import business overseas "for overseas delivery, overseas warehousing, cross-border air / sea, stocking customs clearance, bonded warehousing, sorting and packing, customs clearance, delivery and other imported domestic cross-border electricity supplier logistics service. The announcement shows that the cut price relates to customs clearance, sorting and other intermediate links, according to the different number of packages, the implementation of the price ladder, businesses monthly delivery more than ten thousand votes, charge 8 yuan per ticket, the minimum can be as low as 7.5 yuan. overseas through the latest service price , a person familiar with the bonded import sources, the current price is given for each pilot city comprehensive enterprises engaged in Bonded import business for each goods in the bonded area logistics operation fee concentrated in 10-20 yuan, the greater the amount of shipment, you can get the lower the price; while engaged in the service of these enterprises actual operating costs in 5-8 yuan. previously, Tmall International launched the global flash sales business, commodity issued by the bonded import electricity supplier pilot city, preferential conditions business is[…]

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Vintage VANCL gross margin will increase 10-15% this year

  old Sina technology news May 8th afternoon, VANCL aged CEO said when communicating with the media, where the gross margin will increase by 10-15% this year, he also revealed that the first half of this year where the gross margin has reached 40% stage. Where is the aged said, product architecture, hierarchical management, strengthen the optimization of resources supply chain management to achieve profitability targets. it is understood that the customer will now all products are divided into three layers, one layer is the best-selling classic, based on user growth and last year’s data out; there is a new record, there are some changes in experimental, this should be a volume control, such as jeans; third is a breakthrough, breakthrough MOQ on the line, such as cosmetics. Chen admitted that where the past is no algorithm, do not know how to count, only to see the high growth, but now has been gradually approaching, when the structure of several layers of products made out, and the user can match with the market to grow together. "as long as you can figure out, this is a good thing. When you work out, you can only daxitaibei. Last year there was a impulse to use the planned economy to engage in production, the task of a layer of random decomposition, regardless of historical data, it is wrong." Chen said. according to its introduction, this year we have strengthened the management plan of the supply chain, distribution of production plan, no longer[…]

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B2B industry website development trend forecast for the next 5 years

wrote in the article: in 2008 July, I wrote an article: "the next 5 years the development trend of B2B industry portal 10 forecast", the article got thousands of reprint, over time more than a year, today’s view still has a certain reference value for the analysis. According to the new trend of development, this article added part of the line, and is divided into segments and industries to introduce two kinds of. B2B industry website currently has developed into an industry can not be ignored, although most of the enterprise itself is not large, can only be regarded as small and medium-sized enterprises, but because of the company involved, a wide range of industries, practitioners more, it is a worthwhile investment industry, in 2009 just before, when it comes to 2010 the development trend, and we explore the B2B industry website in the next 5 years. Although that is the trend of development, many service mode is also many B2B industry websites are doing, and do well, this is just the reproduction and selection of some of the future will focus on the development of the service to analysis and forecast. B2B industry website can be divided into B2B major industry website and B2B subdivision industry website, and their development direction can be divided into online and offline, and now to be discussed: B2B industry website online development trend 1 B2B industry website online trends B2B industry website, there are many good development, such as Sheng’s Chinese chemical network,[…]

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E-commerce success 1+N model

called its own online store is easy to understand, is to establish their own e-commerce sites, e-commerce business independently. in a number of years ago, because the payment system is not perfect, the lack of integrity of the building network, consumer habits cure, although there are many companies engaged in e-commerce construction and solutions on the market, but the construction of e-commerce enterprises to provide information more stay online and offline sales model, it is difficult to implement. But in recent years, rapid development of the electricity supplier industry has solved many difficulties in the construction of e-commerce enterprise, to carry out the construction of e-commerce enterprises, twists and turns, has been presented in front of us. for businesses, especially small and medium-sized businesses, can have its own independent domain name, product and brand image and style consistent online mall, provide the characteristic service for customers, cultivate customer loyalty for the enterprise, the temptation is irresistible. With the choice of a well-known B2C platform to build a network of shops not to dominate their own to sell goods, who is the best choice?. but lie in front of many small and medium-sized businesses can also hinder understanding. For them, the selection of third party platform to build online business is pretty good, if one of your own e-commerce site selection of independent construction, the original user how to go to the new platform? Their own independent online store is facing the task of building and promotion, in this stage the[…]

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A food and beverage company O2O survival model

look at China’s O2O industry, industry events in 2013, one after another, so that the electricity business is bustling. Is a sudden change in the situation China O2O market, each signal point not far in the future. When 2013 in autumn, O2O’s story is just beginning, the industry too much interpretation of capital events, formed the O2O market surge high and sweep forward shock wave. 2013, the O2O business is an extraordinary year, extraordinary is that experienced a concussion and adjustment of the previous two years, in the wake of thousands of war, falling profits and other unfavorable factors, 2013 is the year of harvest dense willow trees and bright flowers. this year, entered into the new channel force, ground promotion activities in various forms is a tug of war hero, as hungry as a representative of the marketing channel become the highlight of the ground. In addition to food, the clatter of the net "flash to eat" improve white-collar lunch and other new formats are constantly growing and prosperous. O2O advanced catering hardships rise at present, in addition to "eat lunch flash", in order to save time, the number of ordering package patterns as well as the emergence and growth of bamboo shoots after a spring rain, well-known enterprises in the industry are different degrees of participation and attention to this kind of new marketing method. July 2013, crashed into the Xizhimen district network to promote the flash to eat before the surrounding office buildings and residential areas conducted[…]

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Alibaba small foreign trade platform has been hacked Report

April 19th, Alibaba confirmed that the small foreign trade platform aliexpress on the day before was hacked, the door does not disclose customer information and theft. Alibaba said it had reported to the regulatory authorities, will cooperate with the relevant departments to investigate the matter. According to , aliexpress (www.aliexpress.com) is a Alibaba to enter the United States, a small online trading service global small inter enterprise platform, currently in trial operation stage. (end) attached to the full text of the statement for the hacker attack Alibaba: last weekend (April 16th, 17), for the U.S. market Alibaba aliexpress platform (www.aliexpress.com) by unidentified hackers for malicious hackers, according to the aliexpress website in China and the United States the server has taken a variety of means to attack. by the technical staff of my company’s full maintenance, the site withstood the attack, customer information is not affected, no leakage and theft. But because of the attack, there are some users in some time to visit the site through the sale of the impact. is a pure business, is committed to the development of small business services company in the world, is now in trial operation stage aliexpress (www.aliexpress.com) is a Alibaba to enter the United States, a small online trading service platform between global small enterprises. Alibaba has always respected the common interests of small businesses in China and the United states. Alibaba solemn protest for whatever purpose the hacker attacks, and resolutely oppose any for trade and commerce website hacking.[…]

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Inventory cross-border electricity supplier tax before the implementation of new major cross-border

March 24th, the Ministry of finance, the General Administration of customs, the State Administration of Taxation issued a notice, since April 8th, China will implement cross-border e-commerce retail import tax policy, and adjust the tax. The new tax reform once out of the news immediately in the cross-border electricity supplier industry has triggered a heated debate, the newspaper continued to screen. I believe that the major cross-border electricity providers in the platform to assess the impact of the new deal on their own platform, adjust the next phase of the operation plan. is not a new tax effect in accordance with the new deal, the cross-border electricity supplier is no longer applicable to import and export tax, but to limit the amount of tax exemption, the excess part of the VAT and excise duty to give a certain discount concessions. Single transaction limit of 2000 yuan, the annual limit for the individual transactions of RMB 20000 yuan, if exceeded the limit, in accordance with the general trade import tax. the introduction of the new tax reform is to further standardize the cross-border electricity supplier industry, boost the industry towards a more healthy and orderly development. But still have great influence on the tax reform before using post tax arbitrage in small business, when the price advantage is no longer, then perhaps there will be countless similar once the star of cross-border business enterprise that fall honey amoy. NetEase koala sea purchase for the new analysis: after the tax reform, although[…]

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The electricity supplier personnel training scale in employment but intense market demand

electronic information is the current trend, the future of e-commerce unlimited. However, on the one hand is the demand of e-commerce talents is growing rapidly, on the other hand, universities and other organizations to increase emission prompted a large number of talents cultivation of e-commerce talents, this industry is gradually converted into the talent shortage employment tension. first, the current situation of e-commerce talent electronic commerce is a new major, just opened in 2007 2001, just set up based on the electronic commerce, as of April 2010, more than 300 ordinary high school and vocational school approved by the Ministry of education for the record or courses in electronic commerce e-commerce professional, professional direction students read hundreds of thousands of people, among them, there are one hundred thousand graduate students this year, the number of e-commerce can not meet the demand, only from this perspective, e-commerce talents should be the meat and potatoes. But this is not the case. Electronic commerce has been extended more than ten years in China, but the employment success rate has been hovering around 20%, far behind the college employment rate of 70%, while the actual e-commerce talent demand gap has reached 2 million, this is an embarrassing situation of domestic e-commerce talents. two, the enterprise of e-commerce talent on the job requirements The future employment direction of e-commerce talent many colleges can’t clearly define their culture, their training objectives proposed widely, with the "universal" as the goal of application, but this does not comply[…]

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Double 11 true electricity supplier sales where

was once the "double 11" will be in full swing to the car how much sales? May wish to take a look at a set of data: according to the latest statistics of the Automobile Association, November sales of 2 million 90 thousand and 900 cars, compared to 1 million 987 thousand and 200 units in October, the increment of only 103 thousand and 700 cars. However, just a month before the "double 11", many electric cars have brush performance, only Tmall, car home, easy to order 3 of the cumulative amount has exceeded 600 thousand vehicles. This makes buddies can not help but exclaim: "double 11" of the 600 thousand car go? " manufacturers need direct contact with consumers, electricity supplier channels to make the direct contact between the manufacturer and the customer into a mezzanine, and then the big data is still in need of direct contact with the customer to get the customer emotional judgment. Electricity supplier to replace the dealer to feedback the customer’s information, the manufacturer’s market experience and judgment may be serious failure." The national passenger car market information secretary general Rao, automotive electricity supplier to create a "big data" and the real market situation may be different. is the "gold content" November interest rates to promote greater car market, both to ease the financing pressure on dealers, but also to increase the rate of consumer credit sales promotion effect. September has begun to gradually increase the effectiveness of subsidies for energy-saving vehicles, the[…]

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How to locate the marketing style of our website

The positioning of the marketing website, first of all, it is necessary to clear the demands of the marketing website style, the general website appeal style is divided into rational appeal and emotional appeal. Any website marketing are faced with a choice: website management should be to build the website into a marketing class based on the objectivity of evidence, or should do a good job of customer experience, create a good feeling of emotional marketing ? in general stress theory and logical, rational requirements is based on facts, is down to do practical things for the customers, and how many ignore some emotional marketing. The emotional appeal of marketing, too much investment in the customer’s emotional approach, compared to the value of the product is more ignored. emphasizes the rational appeals of the site requires more facts as basis, according to the product or technology as the core, through the product or technology, highlighting the characteristics of enterprises, marketing activities, product or technology visual impact and appeal to impress customers. This type of site, often in the product or technology investment is very large, in the website of the publicity articles to spend a lot of ink. So as to establish a reasonable market position, and strive to build a technology leader in the minds of customers in order to create a sense of technical superiority. emphasizes the emotional appeal of the site is more to establish corporate image based, service oriented. The service here has two meanings, one[…]

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Gome online 2015 strategy to the center of the agency and the store

news December 23rd, chairman Mou Guixian said yesterday, Gome online 2015 Gome online five strategic planning to billion state power network, and pointed out that the first key point is the logistics layout, followed by "Gome Home" project and "individual centered social and store model will become an important source of incremental market two. Mou Guixian followed by the introduction of the United States online next year’s five major strategies. He will be the layout of logistics as the United States in 2015, the first priority, and said it would be the most important core competitiveness. Gome online in 2014 has launched a time limit and up to two related distribution services. In the future, the United States will be covered by the two cities online services expanded from the 146 to the 400, covering the city’s online orders are all around the sub warehouse near the delivery. Mou Guixian is expected, only the timing of the logistics project landing, in 2015 the United States will increase sales of online sales to more than 50%. Gome online in 2015, the second strategy is to start the United States home project. Mou Guixian explained, "the United States" will take the family as the center to provide related services and products to users, including home appliances, intelligent equipment, decoration and other categories of products, Home Furnishing online and 3D user experience personally on the scene. Mou Guixian expects the United States in 2015 to be able to project through the project for[…]

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Zhejiang tinsou electricity supplier industry business myth

enterprise marketing is based on the development of the individual market forecast, there is a big challenge for the policy makers. The rapid development of the domestic economy has a strong appeal for any operator. Because of the existence of such temptations, part of the business owners will also be positioning is not clear, the direction of the development of errors and other issues. But Zhejiang tinsou believe that as long as the management of the brand positioning clear, prudent, can avoid getting lost in the development.   has a more typical example. The company has a well-known domestic electricity supplier over a period of time to make a transition platform to do a lot to try, but eventually settle a matter by leaving it unsettled. Looking back it trying to transition before the performance of the market, in 2008 160 million yuan, 600 million yuan in 2009, 2 billion yuan in 2010, 2011 has reached 35-40 billion yuan, the annual growth rate is almost 3-4 times in between. And that is to take the platform of the development path, it blindly increase the category of goods, clothing quality has declined. In order to pursue the sale of the product is to control the user can not accept the error, which will give the customer a negative impression. In the process of enterprise development, positioning, development, management is indispensable, especially the clear positioning is the basis for the development of enterprises. The enemy awareness, itself that is to clarify the[…]

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E-commerce sites to reduce transaction disputes in order to steadily develop

as an e-commerce trading platform, the purpose is to provide the seller with the best trading platform, to provide buyers with safe and convenient trading services. However, as a platform for e-commerce transactions, there will inevitably be a trade dispute. Whether for the seller or the buyer, or to provide a platform for the transaction transaction dispute is always a headache, is one of the important factors restricting the development of e-commerce. After the completion of the transaction, due to the two sides of the commodity price, product quality, service costs, service and other aspects of the views of the emergence of disputes and disputes caused by disunity. For sellers to spend time and energy to solve these disputes, also let oneself have several layers of profit business, into a loss of business, or even lose everything. For buyers, spend money to buy things, but the result was a pile of unnecessary trouble. In the final analysis, both buyers and sellers will ultimately attributed to the trading platform. The industry is not the same, the price of the goods are not the same, the probability of a transaction dispute is also higher, then, how to maximize the prevention of trade disputes arising from the following points must be noted: to solve the problem of inconsistent commodity information The main reason for the transaction disputes is that the commodity information does not match". To solve the problem of inconsistent commodity information, it greatly reduces the occurrence of transaction disputes. The reason[…]

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Suning.com sales in the first half of 5 billion 280 million yuan less than expected

  Suning first half price movements (Tencent technology plan) Tencent Francisco (min XI) Suning Appliance (002024) on Friday evening released results announcement notice of amendment. The report said the online business (suning.com) the first half of the year to achieve sales of 5 billion 280 million yuan (including tax). Suning.com said the annual 20 billion yuan at the end of the task will not change, still within two years to achieve autonomous B2C industry first. Suning Appliance 2012 semi annual results announcement notice that the correction is expected in the first half profit range of 17.3-19.8 billion yuan, down 20%-30%. This performance is lower than the market expected, the sales target of suning.com’s online business year is 6 billion yuan, only 5 billion 280 million yuan. Analysis report SW said suning.com annual sales is expected to reach 14 billion yuan. Note that, at the beginning of suning.com’s annual sales target is 30 billion yuan, 20 billion yuan in sales base. suning.com executive vice president Li Bin confirmed the figures in micro-blog, said vigorously into the first half of suning.com and by discounts to consumers has been a drag on the group’s overall performance growth. Li Bin, chairman of Suning Appliance Zhang Jindong said suning.com must accelerate development, based on long-term, do not consider the short-term interests, continue to increase, market information, Logistics comprehensive investment, maintain a competitive advantage, especially the 12 regional automated picking center must be put into use within two years, and the original computer was transferred to[…]

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The sale of electronic business platform and selling inferior departments to force cleanup chaos phe

China Economic Net Beijing on August 15th news (reporter Tong Mingbiao) "I am Chen Europe, I speak for the fake" ridicule, this one had a very cool ad instantly turned into the most ironic, jumei.com recently traced the sale of luxury fake news has attracted much attention and discussion about selling electricity supplier will again detonated network. As we all know, the rapid development of online shopping, online shopping scale has expanded year by year, according to statistics, in 2013 has reached 1 trillion and 850 billion, an increase of more than 40%. The rapid development of online shopping in convenience to consumers and also brought some trouble, net sales of fake and shoddy products, the phenomenon often occurs, in addition to jumei.com selling events, just a few days ago, the sampling results released by the Jiangsu Bureau of quality supervision of T-shirts, shirts and skirts products also showed that the sample pass rate network platform in 2-4. China economic net reporter learned that the quality of the product appeared in the online shopping has aroused the attention of the State Administration of quality supervision, the State Administration for Industry and commerce, the China Consumer Protection association. Many industry insiders also said that the reason for this problem is in many aspects, both factors of suppliers and network platform, there are regulatory factors, and even consumer demand has also become one of the reasons, in order to solve this problem is to improve and strengthen the regulatory system construction angle[…]

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